The best way to avoid this is to create a strategic and intentional brand identity that represents your business, represents what your target audience is looking for, and excites people to fall in love with your brand. Not moving or inspiring people to take action with YOUR brand. The risk of this? Not standing out from the competition. There will be hundreds, if not thousands, of other businesses out that can have a logo that looks just like yours. This defeats the entire purpose of having a custom-designed beauty brand logo. Canva is template-based, meaning that other beauty businesses can have the same design pattern, colors, and shapes as you do with their own Canva-created logos. In other words, your brand identity should be as unique as possible. Your beauty business’ brand identity (visuals like logos, color palette, patterns, icons, etc.) should reflect who you are, what values you stand for, how others perceive your brand, and how people feel about YOUR business when they see it. Your beauty business’ brand identity should be unique to YOU. The same goes with an expertly crafted website if visitors feel like everything looks professional, they’ll trust whatever comes out next!Ģ. In addition, having a professionally designed logo also gives customers confidence in purchasing products from a brand that takes aesthetics and quality seriously. When people see a beautifully designed logo on social media or anywhere else, they know that this person takes pride in their work and takes care of quality control, so they don’t have to worry about receiving poor products. The reason why it’s essential to go beyond basic design in your beauty business is because it conveys an image of professionalism. If you want to make something unique for your beauty brand, then Canva might not be your best option. You can use them as is or modified by adding/removing elements and changing colors. Canva design can limit your creativity.Ĭanva has a lot of pre-made templates and shapes that you can use to create a logo, but these are all generic. So, before you spend a ton of hours designing and redesigning your logo for your business in Canva, here are a few things you should keep in mind…ġ. Ultimately, Canva has limitations that can hurt your brand’s ability to scale. When you’ve been in business for a few years and start thinking about expanding, growing, trademarking, etc., it’s time to think strategically. When should you look into investing in professional branding? There are critical times in a beauty business owner’s life when they would benefit from hiring a professional to help with their branding, and strategic brand design is one of them. One thing we DON’T use Canva for is designing a professional brand identity for your beauty business (we’ll get into the reasons why not below!). We use it to create social media templates for our clients, develop stunning presentations, and even short-form videos. We love Canva because it’s an excellent tool for A LOT of things. Ĭanva is an incredible tool for new and emerging businesses, but as your business grows, you should keep the following things in mind. You’re able to customize all of this right in Canva to fit your beauty brand’s vibe. This is similar to what we offer here at Daring Creative, which is 5 Free Brand Identities that come with color palettes, font selections, mood boards, and more. Small businesses can create trendy designs from pre-made templates that look great. Do you want to design your own beauty brand’s logo using Canva?Ĭanva is an easy-to-use, free design tool that anyone and everyone can use to design pretty much anything, from social media graphics to presentations, flyers, and everything in between.
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